COMPARATIVE ANALYSIS OF ECONOMIC ARTICLES HEADLINES IN THE BULGARIAN AND ENGLISH PRESS: CONCEPTUAL METAPHOR TYPOLOGY

Ivaylo Dagnev

Abstract


The research aims to analyze in a comparative plan the conceptual metaphors of economic news headlines in the Bulgarian and English press. The main role of headlines in the media is to attract the reader's attention, to show the author's approach to the topic, to the content of the article or to its focus. A substantial part in creating the impression of each headline is played by the so-called conceptual metaphors. Until the early 1980s, metaphor was considered simply a literary device, but Lakoff & Johnsons‘ (1980) Conceptual Metaphor Theory presents metaphor and metonymy not only as types of rhetorical devices, but also as ways of thinking and knowing through which people understand abstract concepts through simpler ones objectified by experience. By means of an analysis based on this theory, the paper tries to shed light on the typology of conceptual metaphors in the headlines of press articles on economic topics in Bulgarian and English-language journals, thus aiming to clarify the cultural-linguistic peculiarities in the media sphere in both cultures.

Keywords


headlines, Bulgarian press, English press, economy, conceptual metaphors

Full Text:

PDF

References


Pacheva-Karabova (2005). Pacheva-Karabova, Sv. Metaforichniyat ezik na savremennata balgarska akademichna meditsina. Doktorska disertatsiya, Plovdiv: Meditsinski universitet – Plovdiv, 2005.

Stalyanova i Puhaleva (2005). Metaforizatsiya na biznesa v balgarskiya i polskiya ezik. „Slavyanski dialozi “, II, 4(1), 96-103.

Barcelona, A. (Ed.). Metaphor and metonymy at the crossroads. Berlin: Mouton de Gruyter.

Bell, A. (1991). The Language of News Media. Oxford: Blackwell

Charteris-Black, J. (2000). Metaphor and vocabulary teaching in ESP economics. English for Specific Purposes, 19(2), 149–165.

Charteris-Black, J., & Ennis, T. (2001). A comparative study of metaphor in Spanish and English financial reporting. English for Specific Purposes, 20, 249–266.

Croft, W. (1993). The role of domains in the interpretation of metaphors and metonymies. Cognitive Linguistics, 4, 335–70.

Deignan, A., Gabrys, D. and Solska, A. (1997). “Teaching English metaphors using cross-linguistic linguistic awareness-raising activities”. ELT Journal 51: 352-340.

Evans, V., & Green. (2006). M. Cognitive linguistics: An introduction. Edinburgh: Edinburgh University Press, 2006.

Gao, L. (2016) A Comparative Study of Conceptual Metaphors in English and Chinese Economic News Headlines. Creative Education, 7, 2629-2639.

Goatly, A. (1997). Critical reading and writing. London: Routledge

Goldberg, A. (1995). Constructions: a construction grammar approach to argument structure. Chicago: University of Chicago Press

Goossens, L. (2003). Metaptonymy: the interaction of metaphor and metonymy in expressions for linguistic action, Cognitive Linguistics, 1, 3, 323–40.

Grady, J. (1997a). Foundations of meaning: primary metaphors and primary scenes. Ph.D. Dissertation, Berkeley: University of California, 1997.

Hawkins, 2001 Hawkins, B. (2001). “Ideology, metaphor and iconographic reference”. R. Dirven et al. (eds.), 1-22.

Henderson, W. (2000) Metaphor, Economics and ESP: Some Comments. English for Specific Purposes 19(2): 167–173.

Herrera Soler, H. (2006a) “Conceptual metaphors in press headlines on globalisation”. Annual Review of Cognitive Linguistics 4: 1-20.

Herrera Soler, H. (2006b) “Globalisers’and anti-globalisers’ forums from a cognitive perspective”. C.A. Hornero, M.J. Luzón & M.A. Ruiz (eds.), Metaphor, Blending and their Application to Semantic Analysis, 61-80. Zaragoza: ANUBAR.

Fowler, R. (1991). Language in the News: Discourse and Ideology in the British Press. London: Routledge.

Johnson, M. (1987) The body in the mind: The bodily basis of meaning. Chicago: Chicago University Press

Kheovichai, B. (2015). Metaphor in Business English. Silpakorn University Journal of Social Sciences, Humanities, and Arts Vol.15(1): 93-130.

Kimmel, M. (2002). Metaphor, Imagery, and Culture. Spatialized Ontologies, Mental Tools, and Multimedia in the Making. Ph.D., Department of Philosophy, University of Vienna.

Koller, V. (2004/2008). Metaphor and gender in business media discourse: A critical cognitive study. Basingstoke/New York: Palgrave

Kovacs, E. (2007). Metaphors in English, German and Hungarian. Eger Journal of English Studies VII (2007) 111–128.

Kövecses, Z. (2002). Metaphor: A practical introduction. New York and Oxford: Oxford University Press.

Kövecses, Z. (2005). Metaphor in culture: Universality and variation. New York: Cambridge University Press.

Kövecses, Z. (2006). Language, mind, and culture: A practical introduction. Oxford: Oxford University Press.

Kövecses, Z & Radden, G. (1998) Cognitive Linguistics 9 (1):37-78 (1998)

Lakoff G. & M. Johnson (1980). Metaphors We Live By. Chicago: Chicago University Press.

Lakoff, G. (1993). The contemporary theory of metaphor. In A. Ortony, Metaphor and thought, 202-251. Cambridge: Cambridge University Press.

Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The embodied mind and its challenge to Western thought. New York: Basic Books.

Lakoff, G., & Turner, M. (1989). More than cool reason. A field guide to poetic metaphor. Chicago: University of Chicago Press.

Langacker, R.W. (2008). Cognitive Grammar: A Basic Introduction. New York: Oxford University Press.

Littlemore, J. & G. Low (2006). “Metaphoric competence, second language learning, and communicative language ability”. Applied Linguistics 27: 268- 294.

Mendoza R.E., F. J. & Otal C, J. L. (2002). Metonymy, Grammar, and Communication. Granada: Comares. Colección Estudios de Lengua Inglesa.

Morley, J. (1998). Truth to Tell: Forms and Function in Newspaper Headlines. Bologna: CLUEB.

Radden, G. (2002). How metonymic are metaphors? In R. Dirven, & R. Pörings (Eds.), Metaphor and metonymy in comparison and contrast (pp. 407–435). Berlin & New York: Mouton de Gruyter.

Rosch, E. (1978). Cognition and Categorization. Hillsdale, New Jersey: Lawrence Erlbaum.

Sandikcioglu, 2001 Sandikcioglu, E. (2001). “The otherness of the orient: political-cultural implications of ideological categorisations”. R. Dirven et al. (eds.), 161-188.

Talmy, L. (2000a). Toward a Cognitive Semantics. Volume I: Concept Structuring System. The MIT Press. Cambridge, Mass.

Talmy, L. (2000b). Toward a Cognitive Semantics. Volume II: Typology and Process in Concept Structuring. The MIT Press. Cambridge, Mass.

White & Herrera Soler, 2003 White, M. & H. Herrera Soler (2003). “Metaphor and ideology in the press coverage of telecom corporate consolidations”. R. Dirven, R. Frank & M. Pütz (eds.), Cognitive Models in Language and Thought: Ideology, Metaphors and Meaning, 215- 234. Berlin: Mouton de Gruyter.

Pragglejaz Group MIP. (2007): A method for identifying metaphorically used words in discourse. Metaphor and Symbol, 22(1), 1–39.


Refbacks

  • There are currently no refbacks.


New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

https://www.fni.bg/

National Science Fund of Bulgaria